Today Frontier sponsored a social media webinar titled: Social Media Nuts N’ Bolts: How to Set up Your Business on Popular Sites. The webinar was presented by Bob Christopher, the director of Digital Marketing at Equus Computer systems and Albert Maruggi, Founder and President of Provident Partners.Bob has served as director of ecommerece sales and marketing at Cotterweb Enterprises, the director of digital media for WCCO-TV, a CBS owned and operated station, and is completing an advanced degree in strategic communications management. Albert is the host and producer of Marketing Edge and a senior fellow at the Society of New Communications Research. Both Bob and Albert are experts in the social media field and shared their expertise on how companies can best create their own social media presence and how to make these social media avenues work for them.
This webinar was set up specifically for people who were relatively new or uninformed about the world of social media networks. They introduced techniques and tips for utilizing Facebook, Twitter, YouTube, and Pintrest in an easy and manageable way for businesses. These tips are aimed to help businesses further connect with their customers in an increasingly social and connected world. The webinar had over 200 attendees and received a very positive response. Below are some of the main lessons we learned from today’s presentation:
- What USA Today did for media in the 80’s is what social media is doing now. It’s all visual, so you have to make sure you’re visually engaging your users
- There’s always some new social media avenue to check out, but be sure to devote some time to the big names (Facebook, Twitter, etc) because they are the most reliable and successful.
- The three circles of social media are “Inspiration, Education, and Engagement”
- Follow relevant hastags on Twitter to find new followers and interesting conversations
- Social media and DIY projects are similar. They both require patience but can pay off in the end!
- It’s important to put your content on a calendar. That way, you know what you’ll be posting each day. But don’t be afraid of a little spontaneous interaction as well. It’s supposed to be fun
We had a great time listening in on the webinar and hope all participants did as well. Check this out for more info: http://frontiercentral.net/social/