Maximize your online presence: Reasons you should monitor your own social media

 With all that you need to do in your business, it can get difficult to provide the necessary bandwidth to keep up with social media. We all know by now that social media is a key marketing resource for businesses to use to engage with your customers and promote your brand online, but it can be difficult to give it the effort and attention it really needs to become a valuable resource. Because of these problems, many have turned to hiring consultants to specialize in managing and maintaining a businesses’ online presence to ensure that posts happen on time and customers are engaged. While this can be very useful, it also takes away the opportunity for people inside your company to interact and learn from customers via social media. Below are four important reasons why you should monitor your own social media:

-Provide personal communication: Even with extensive background and materials, hired consultants will never truly be a part of your team. Yes, a consultant can engage your audience with their posts, and often do a good job at it, but they do not have the same company voice that you do. Communication with your “fans” is important as these people are valuable customers, and they will be more likely to trust in your brand and products if they feel they are engaging with important people within your company when they reach out to you through social media. Surveys have shown that an overwhelming majority of fans have more faith and confidence in a company that has its high up executives, especially those in C-suites, engaging in social media avenues.

-Define company values: There is no comparison between a hired consultant and an employee who spends each day at your company when it comes to understanding your values. While a consultant can try to capture and promote what needs to be promoted, an employee is much better at doing this as they spend their entire career communicating those values in many different contexts. Social media is the easiest way to give your company a personality that fans can see, and it is important that the personality you choose to project is one that is directly in line with your company values and culture.

- Create fluid posts: When a consultant is hired to manage your social media, they will most likely do so systematically. This means that they will schedule your Facebook/Twitter/Blog posts on a timeline which can start to come off as static and generic. In order to truly utilize social media and engage with fans, communication needs to be impromptu, fluid, and quick, which can only be done if you have employees frequently monitoring the accounts. It is important to make customers feel like they are truly interacting and having a conversation with members of the company through social media, instead of just receiving news and email blasts with little consideration for customer requests and questions. Having this open communication is key to increasing your followers as it gives people an incentive to keep up with what is being posted.

-No time constraints: You are just one of many clients to a consultant, and though they may care about your business, they will often stick to the set amount of content that you both agreed to instead of going above and beyond. Using an in-house employee to head up your social media eliminates those terms and conditions and employees can constantly be on the lookout for new things to post whenever they see it instead of sticking solely to a set schedule.

Overall, yes it can be hard to give your social media the attention it needs. Other things get in the way and pressing projects puts those posts that you planned to draft to the backburner. Hiring a consultant to take care of this seems like a great way to lighten your load, but it can also hinder the way you communicate with your fans and the image you project online. Point blank, you have more passion for your business than a hired consultant will ever have, no matter how good they are. It is important to communicate that passion to your online community if you want to see positive yields out of these sites.

If you’re wondering about how Frontier handles it’s social media, head on over to our Facebook page to get an introduction to our West Region social media representative, Kate!

Compiled from these articles from Entrepreneur and BusinessWire

Frontier Communications Announces Sponsorship Of World-Class Athletes From Washington And Oregon

Five-time national swim champion Ariana Kukors and two-time gold medal fencer Mariel Zagunis will put performance and dedication on display this summer as part of the Frontier All-Star Team (FAST)

 Frontier Communications announced yesterday that we will officially sponsor two of the Pacific Northwest’s most accomplished athletes as they train to compete this summer on the world’s biggest stage in London, England. Five-time national swim champion Ariana Kukors from the Puget Sound area in Washington and two-time Olympic champion and number-one ranked fencer Mariel Zagunis from Beaverton, Ore., will be part of our Frontier All-Star Team (FAST). As FAST ambassadors, they will appear in elements of Frontier’s integrated marketing campaign, including TV, radio, outdoor and print advertising, digital and social media, public relations, and local engagement in Frontier-served communities. Through the Great Frontier Donate charitable program, the FAST partnership will support local organizations such as the Providence Child Center in Oregon and the YMCA of Snohomish County in Washington.

 Kukors, the world record-holder in the 200-meter long course individual medley, applauds Frontier’s creation of the FAST program. “It takes 100 percent dedication to be the best. And I’m proud to represent Frontier, since we share the same values,” she said. “My training started early on in life with swim lessons at my local YMCA, and I’m grateful to have this opportunity to support local communities in my home state of Washington.”

 Zagunis, the most decorated fencer in U.S. history, is also excited about the program. “Speed and high-performance are essential to this sport, and I’m proud to have Frontier Communications as a partner in my quest to be the world’s best in 2012,” she said. “This is also a great opportunity to support local communities like my hometown of Beaverton and to heighten awareness of organizations like the Providence Child Center for medically fragile children. The work they do is the epitome of dedication, and I’m thrilled to be a part of Frontier’s great program.”

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“Frontier is proud to champion these two Pacific Northwest standouts as they prepare to represent our country before the world. With our 100 percent U.S.-based workforce, we serve many communities in their home states,” said West Region President Denise Baumbach. “Just as these athletes are dedicated to being the best, Frontier is dedicated to providing its customers the best entertainment experience with superior broadband, TV and digital communications services.”

 Baumbach further noted, “Athletes like Mariel and Ariana depend on sponsorships to help pay for training and living expenses, and Frontier is glad to be a part of this effort. We will be rooting for every member of the American team this summer, but we’ll certainly be focused on these two outstanding young women.”

Leadership Lessons from “The Godfather”

The Godfather Movie Poster

The Godfather is one of the most well-known, highly viewed movies in recent history and Marlon Brando gives a powerful and chilling performance as Vito Corleone. Though we certainly aren’t endorsing violence or crime, and don’t think that business should be run like the Mafia, there are several business lessons and general themes that translate into a business setting, especially for those in leadership positions.  Here are some essential lessons to take from the Godfather himself:

  1. Build a community: “Someday, and that day may never come, I’ll call upon you to do a service for me” –Vito Corleone. Vito does a great thing by creating a strong community among those that he’s helped, and the same can be done with your business. Helping your contacts out is a good way to create strategic partnerships that can help companies navigate challenging markets and contributes to overall success.
  2. Hold People Accountable: “What’s the matter with you? I think your brain is going soft.” –Vito Corleone. Patience and understanding do have a definite place in business, but it is important to stay focused on completing goals and achieving results. Ongoing tolerance of low-performing people and products eats away at the success of the entire company.
  3. Be Decisive: While Vito takes this a bit to the extreme by killing one of his family members, he does set quite the example in how a boss should be decisive and quick to make important decisions. Hesitation can lead to missed opportunities so be sure to execute your decisions decisively
  4. Spend time with your family: “Do you spend time with your family? Because a man who doesn’t spend time with his family can never be a real man.” – Vito Corleone. To be a successful leader, a person needs to be connected to other people and hobbies outside of work to give them perspective. It’s easy to let work consume your whole life, but it is important to find a comfortable balance.

Vito Corleone is one of the most memorable movie characters of all time. He epitomizes the persona of a thug, a gangster, but also a skilled business man. While not all of his actions will help you in your job (most will probably get you fired), there are real life and business lessons that can be taken from the movie. Never seen The Godfather? You are missing out. Watch it here on TumTiki now and let us know what other lessons your learned from the film.

(Inspired by this article from Fast Company)

How to Keep Your Inbox From Making You Crazy

We’ve talked a bit about common email mistakes that we all make, and how to make sure your email won’t get hacked, but what do you do when you simply are receiving too many emails? Many of us enter email overload when we base the bulk of our office communication in emails. That, along with countless CC’ed and forwarded messages can turn a simple inbox into a total disaster. Here are a few quick tips and rules to help manage your inbox and cut down on unnecessary emails.

Determine the Urgency:

                When you get an email, you may feel pressure to respond right away, but often times that is just not possible. When you have too many emails to work on at one time, you need to ask yourself a few questions. Who sent it?  What is the urgency? Is this email important to the work I will be doing soon? Once you take a step back and evaluate the importance of the email, you can determine if you need to drop everything and work on it right away or if it is something that can wait until you have a second to breathe.

Make Copy Rules:

                Often we find ourselves on a long list of people who are CC’ed on an email that pertains little to them. This clogs your inbox and makes you waste time reading things you don’t need to. To stop this, talk to the people you work with, both your superiors and your subordinates, to let them know when you feel like you absolutely need to be included in an email and when you can just be filled in later. This will dramatically cut down on items in your inbox that don’t pertain to you and that you don’t actually need to complete your job responsibilities.

Actually Talk to Your Co-Workers:

                If a person is sitting in a cubicle to your right, why do you need to email them? We often get stuck in an emailing rut and don’t take the time to walk over to someone’s desk to discuss something quickly. Instead we send emails back and forth that can get lost in the shuffle. Unless you have something that you need to attach or specific instructions that you co-worker should have on file, try to talk to them instead of just emailing back and forth.

Be Clear:

                Seems like a no brainer, but this is essential to ending your email stress. Be part of the solution and make sure your emails aren’t ones that are causing people headaches. Make sure to include strong subject lines, bullet points, and be careful when CC’ing or forwarding emails. If you are going to forward, make sure you explain WHY you are forwarding the message and WHAT SPECIFICALLY the receiver needs to look for in the email.

With these quick tips you will be on your way to a less stressful inbox in no time! What are your tips for keeping your email under control?

Have a business lunch to attend? Keep your manners in mind!

Business lunches have become a very common way for clients, customers, and competitors to meet and discuss new business opportunities. Often times this is a great, casual way to accomplish business in a causal environment, but it can lead to disaster quickly if proper manners and considerations are not made. An important point to remember when setting up or agreeing to a business lunch is that the purpose of your lunch is to MEET not to EAT. Below are the most important, and most commonly broken, rules for conducting a successful business lunch:

  • Dress Appropriately: If you are organizing the meeting, it is courteous to offer your guest a subtle tip about appropriate attire (ex: “The restaurant is pretty casual, I’m coming from home so feel free to wear something comfortable”). If you’re the guest and didn’t receive a hint, feel free to ask. It will show that you’re self-assured enough to take charge and handle details (ex: “I usually wear khakis and a golf shirt to work, would that be appropriate?”)
  • Arrive 5 minutes early: You should plan ahead for any traffic/parking issues you may have so that you will arrive five minutes early to your lunch appointment. Just like with a job interview, timeliness is an essential way to communicate your interest and enthusiasm about your meeting and arriving late communicates that you do not value the other party’s time.
  • Put your phone away: Point blank, being on your phone during a meeting is rude. While you may think that having your phone out makes you look important, it actually gives the impression that you’re inept and unable to manage your life or business for the short time of your lunch meeting.
  • Order something easy and practical to eat: If something spills on your clothes, or you’re wrestling with your food while you try to eat it, it will be very hard for others to be able to listen to you or take you seriously. If you’re the guest of the lunch, do not order the most expensive thing on the menu, even if your host does. Ordering lobster while everyone else opts for a sandwich reflects negatively on your personality and attitude.
  • Remember your table manners: Keep your elbows off the table, take the time to cut your food, don’t chew with your mouth open or talk with your mouth full. These may seem like common sense but they are manner rules that are broken all the time.

If these suggestions sound to you like what you’d hear when you ask for advice on a date, then you’re going in the right direction. You should be as focused on your manners while you’re meeting with a colleague for lunch as when you are meeting with a potential romantic interest. When you’re on a business lunch, one of your key goals is to impress who you’re with and give a good impression of yourself and what you represent. These points may seem trivial and unoriginal, but breaking these simple rules can undo any credibility you may have and ruin your business meeting. Keep these tips in mind and your work, not your bad manners, will be what everyone remembers.

Picking A Password: More Important Than It Seems

Between work accounts, social media accounts, and general bill pay/life accounts, you’ve probably got a lot of passwords to keep track of. We’ve all been told many times that you should absolutely not have the same password for everything because if a person gets access to one account, they’ll be able to crack them all. However, the need to have such varied passwords is actually making us less creative, and thus making it easier to break into various accounts that are highly important to us.

Trustwave, an IT security company, set out to prove this point by analyzing passwords and their weaknesses and attempting to hack the password of 2.5 million of its customer as a test. Of those 2.5 million, Trustwave was successfully able to crack 200,000 of those accounts in only 10 hours using a very inexpensive software cracking system. The ease with which Trustwave was able to break into accounts is a little unnerving, and should remind us that while it may be annoying to do, making secure passwords is important.

While breaking into these accounts, Trustwave came across some very helpful info to keep in mind when you create your web passwords.

  • Setting your password as “Password,” “Password2, Password 3, Password4 etc”, “P@ssw0rd” or anything similar is the biggest mistake you can make. This was the most commonly used password for the Trustwave accounts, and the most easily hacked.
  • Picking just plain English words like “January” or “Kentucy” or “Jennifer” is almost as bad; almost all passwords hacked that weren’t a variation of “Password” were generic English words with no variation in them.
  • Length matters: Simply put, the longer your password is, the more possibilities it gives, and the harder it is to figure out. Trustwave found that it was easier to crack the password “R$*k” than it is to crack “ThisIsMyPasswordNoReallyItIs,” showing that length, more than fancy characters, will help keep your account secure.
  • Pick something obscure to the world, but not to you. Did you study classic literature in school or a foreign language? Then make your password the name of your favorite obscure literature character or a foreign word. You’ll remember it easily, but others will have a harder time cracking it.

These tips may seem simple, but they may mean the difference between having secure accounts and making information that might be confidential and highly important vulnerable to the outside world.

Compiled from this TechFlash News article.

6 Common Email Mistakes to Avoid

It’s pretty safe to assume that as an employee, you use email multiple times a day. But, just because you send many emails, doesn’t mean you’re doing it correctly. To make sure your emails are well received and effective, make sure to avoid these common mistakes:

Mistake 1: Your email is too long: If you’re sending long winded emails, there’s a good chance that people won’t read all the content. A good solution: give yourself a 300 word limit per email to make sure your info is succinct and only includes key info.

Mistake 2: Your email is too vague: People read emails at iPod speed, meaning they give each email a few seconds before they decide to “skip” to the next one. If your email isn’t meaningful in its title and first sentence, there’s a good chance it won’t get read.

Mistake 3: Your email is self-centered: If the word “I” is showing up more than the word “you” in your email, it’s unclear how your topic relates to the receiver. Small changes to your sentences will make sure that it’s clear why you’re sending the email. Ex: “I will send you the materials tomorrow” should change to “You will receive the materials tomorrow”.

Mistake 4: Your email is too long: A huge block of text can be overwhelming and boring, regardless of how important the info is. Solution: Write short 2-3 sentence paragraphs and include bullet points when possible to break up the info that people are reading.

Mistake 5: Passive email: We all hate the “limp fish” handshake, and a passive email can have the same effect. Use active voice in your emails to make it sound more succinct and communicate the main point quickly.

Mistake 6: Your email is too heavy: If you attach every spreadsheet, Power Point, and word document that relates to your topic in the email you send, your receiver will feel buried in data. Make sure you are only including need-to-know information. 

What are your pet peeves when it comes to email?

 

Compiled fron the PR Daily Article: 6 Email Mistakes You Should Never Make

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