Did you know that “companies that blog have 55% more website visitors?” Well, it’s true, according to the eBook An Introduction to Business Blogging. A blog can bring your business (large or small!) marketing success by helping you become a thought-leader in your industry, but also by creating an awareness of your brand or business in the community. A great blog can produce new leads and help generate more traffic to your website.
So, if you’ve been on the fence about starting a blog for your small business, then here are three key reasons why your business should have a blog:
- Search Engine Optimization (SEO): SEO helps to increase your visibility in search. A higher rank in search engines attracts organic traffic, thus making your business blog more popular. We suggest blogging regularly (16-20 times each month) to optimize your blog content. Research has shown that companies that blog 20 or more times a month see the most return in traffic and leads.
- Become an Industry Leader: Blogging can help you become a trusted leader in your industry. Whether you’re sharing the latest market trends or your own new products or services, you can become a well-respected source in your community. By building the trust of your followers you will not only gain popularity but increase brand awareness.
- Retain & Engage Your Audience: A blog is another piece of “real estate” for your business to inhabit. It is another place to give a call-to-action which can, in turn, help you to generate traffic and leads. By providing relevant content you can keep your audience coming back for more!
Is your business ready to start blogging? 71% of Internet users say blogs affect their purchasing decisions – that’s a large percentage you could be influencing to choose your product or service over another! Stop debating on starting that blog, and dive in! It’s not too late.
Already have a blog for your business? Tell us about your experience with business blogging. Do you have any tips of your own?
Article Adopted by: http://www.hubspot.com/introduction-to-business-blogging/